I help brands find their place in the world. For the last 8 years, I’ve shaped comms approaches, creative ideas and content programs for loved brands like Google, Target, Kraft, Disney and more. My process is always data-led, culture-informed, with a dash of intuition. As a strategist, I really enjoy poking holes in preconceived notions, and I am deeply motivated by the complexities of human behavior.

I’m currently based in sunny Los Angeles. My best ideas come to me while getting lost in Griffith Park, and my Perfect 10 album is Silent Alarm by Bloc Party.